I chose to work at Sprinklr to help companies make their true digital transformation, leveraging social media to deliver customer experience at scale. From social listening to hear what your customers are saying, sharing and feeling in real time TO engagement, advocacy and the building of influencer communities - my Sprinklr journey has been nothing short of extraordinary. I will share that experience here with you.
April 10-12 | Nashville
Learn what digital transformation really means from those doing it best. Digital transformation is Customer-First Transformation. We are bringing together brands actually putting customers first. The social platforms upending the status quo. The analysts and advisors unafraid to tell it like it is.
The leaders of today and tomorrow who aren't just talking about the problem - they are pioneering solutions.
Reimagine marketing, care and customer experience.
by Charlene Li - The Way To Customer-First
Customer experience is a hot topic among executives today, but it is by no means a new term.
Small business owners of the past relied on customer experience to succeed. It was built into how these mom-and-pop stores operated. They remembered customers’ habitual orders and offered in-person advice on products and services. On a small scale, they truly knew their customers and focused on delivering the right experiences for them.
As these businesses scaled, however, that customer focus dwindled. One-to-one relationships between business owners and customers were replaced by one-to-many advertisements, big sales transactions, and huge corporate silos. The customer’s experience, as a result, stopped being top priority.
I have always been passionate about the career choices I have made in this life. In the world of media I got close to both the "content" and the advertiser.
A year ago, I left traditional media to embark upon a journey to find a more effective way to help clients get results with their advertising. Martech start-ups were the natural arena, but which one? Through good friends at Google I got involved with a Cambridge incubator and the Boston tech scene. It didn't take me long to find the perfect home @Sprinklr
At Sprinklr we help the world's largest brands do marketing, advertising, customer care, sales, research and commerce on Facebook, Twitter, Instagram, Snapchat and 20 other social channels. We help brands and organizations deliver customer experience at scale.
If you want a free consultation on how Sprinklr can help your organization click on the link below.