Social Influencer Series | Mom Blogger, Megan Samborski
I love the Boston's Moms Blog. Love it! Not because I am a mom or that I have young kids, my kids are all grown up. I love the Boston's Mom Blog because it is an incredible example of just how connected the world is on digital and social media.
Their brand positioning says it all - Passionate About Boston and the Moms Who Live Here. The Boston Moms Blog is not only a one-stop, go-to resource for parents in the Boston area - it is also a living, breathing social network of moms connected on Facebook, Twitter, Instagram, Pinterest, RSS Feed and Email. I remember life with three kids under-4. It can only be described as a chaotic whirlwind with no "set of instructions". As you explore the passion, ideation and information that is shared throughout the blog and its social channels - you see a group of moms coming together to figure it all out. Nutrition. Education. Summer Camps. Birthday Parties. And more!
Megan Samborski is a contributing writer at Boston's Moms Blog and a stay-at-home mom of two daughters and a rescue lab pup, named Frankie. She made the choice to leave the fast pace world of digital media after a wild ride at Yahoo. (She wasn't responsible for the data breach) Being part of the Boston Mom's blog became an outlet for her creativity and a new adventure of her digital media life.
I caught up recently with Megan and wanted her to share her experience as a social influencer. A mom blogger is one of the most influential of voices. As Seth Godin pointed out about the power and influence of small groups of very interested people. The value of tribes - groups of people connected to one another, connected to a leader, and connected to an idea. A mom blogger at the Boston's Moms Blog is the leader of a very influential tribe.
Here is what Megan had to say:
What was life like at Yahoo? You were there for the boom!
Yahoo was an amazing learning experience for me. I spent 5 years in ad sales in their Boston mid-market office and it was my first time working for a company of that size and global scale. In my time there I received excellent training and mentoring and gained a better understanding of the digital landscape- everything ranging from display, social, mobile and content marketing. It was also interesting to travel to sales conferences and get more of the insider scoop about the goals of the company and upcoming products and innovations. The Boston office was like a family and I truly miss all the people I worked with there.
How did you get involved with The Boston's Mom Blog?
I had always loved writing and had the urge to get back to it after a long hiatus while in the media sales world. When I started staying home with my kids full-time, I decided I needed a creative outlet to connect with other moms and maintain some sanity while being home with young children. I had been following the Boston Moms Blog on Facebook for a while and loved the original content and that it was written by Boston area moms. I reached out to the BMB Owner/ Founder, Morgan Sheena, and submitted some writing samples and was accepted as a contributor. Since then I have written dozens of posts ranging from local interest topics to the laughs (and the tears) of motherhood. The experience has not only taught me more about blogging, social media and content marketing, but it has also kept my resume active while I take a career break to be home with my kids.
What is the business model/value proposition for your partners and advertisers?
Since our primary focus at the Boston Moms Blog is to deliver valuable content directly to Boston moms, our partners get the benefit of surrounding their business with authentic content that is entertaining, engaging and relevant for the moms they want to reach. Moms are looking for authentic reviews and recommendations from women they trust (other moms), and our readers are eager to learn about what products and services will make their lives as moms richer. As mom bloggers we love bringing fellow moms the brands that we know they will love. At the BMB we can create custom programs to meet the needs for each brand partner, ranging from social media campaigns, content advertising and event sponsorships.
Is there a vision beyond Boston? Do you scale this thing nationally or partner with other networks?
Boston Moms Blog is a part of the City Moms Blog Network, which has been rapidly growing Sister Sites nationwide to connect moms in their local community. The City Moms Blog Network helps brands connect with site owners (like the Boston Moms Blog) and reach their target audience through creative and strategic partnership programs. Advertisers can essentially harness the power of influential parenting platforms on a national scale by working with the City Moms Blog Network.
How important is social media to your efforts? Building the BMB?
Social media is absolutely crucial to our business and to gaining wider exposure on our blog posts. We post multiple times a day on several platforms (facebook, instagram, twitter, and pinterest) to reach our audience. We want to stay relevant and be a part of their feeds without becoming overwhelming. Without social media, we would not have a successful business and the opportunities to grow our readership and advertiser partnerships.
Proudest accomplishment? – My kids
Celebratory cocktail? - Ice Cold Pinot Grigio
Best advice for a new stay-at-home-mom? – Get out of the house
Go to social network? – Facebook- too old for Snapchat
Inspirational #hashtag? – Everything comes back to… #momlife
In addition to being Super-Mom, Megan Samborski is a contributing writer at The Boston Moms Blog. She has a Master's in Integrated Marketing Communications from Emerson College. You can find her work here - megansamborski
About the interviewer:
Mark Keaney is a Husband, Dad, Coach, Mentor and Leader. With almost 25 years in traditional media and wild ride in the world of tech start-up/social - Mark is helping brands deliver world class CX and strategy through his consultancy OTL Local Marketing. Brand Globally. Market Locally.
e: email@example.com or m: (617) 513-2668 or t: @markkeaney2pt0